Acquiring actual real-time shopper behavior data during a...

Details Acquiring actual real-time shopper behavior data during a... Acquiring actual real-time shopper behavior data during a...

G - Physics

06

Q

G06Q 30/02 (2012.01) G06F 17/40 (2006.01) H04L 12/16 (2006.01) G01S 5/14 (2006.01)

Patent

CA 2709757

The invention provides systems of acquiring actual real-time shopper behavior data during product selection by a shopper in a store. More specifically, disclosed herein are systems of using a communications network, a First Moment of Truth device and a data collections device to track actual real-time shopper behavior data relating to the presumed locations of shoppers in a store, the time spent and location of time spent by a shopper while considering a product for selection and products chosen for purchase.

Linvention décrit des systèmes dacquisition de données réelles de comportement dacheteur en temps réel pendant la sélection de produits effectuée par un acheteur dans un magasin. Plus précisément, sont décrits des systèmes dutilisation dun réseau de communication, un dispositif de premier moment de vérité et un dispositif de rassemblement de données pour suivre des données actuelles de comportement dacheteur en temps réel concernant les emplacements présumés des acheteurs dans un magasin, le temps passé et lemplacement où un acheteur passe du temps à considérer un produit pour la sélection, et les produits choisis pour lachat.

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