Actionable cards, related content and social marketing

Details Actionable cards, related content and social marketing Actionable cards, related content and social marketing

G - Physics

06

Q

G06Q 30/02 (2012.01) H04L 12/16 (2006.01)

Patent

CA 2639008

The invention is a system and method for creating, managing and delivering actionable digital cards and related content to mobile devices. The system measures penetration of cards and provides measurable marketing, such as which consumer viewed which content. It allows an owner of a mobile device to acquire, manage, and act on actionable digital cards giving them the benefit of being able to acquire a large number of cards, their associated loyalty points, rewards, and any savings associated with related content. Further, it supports social marketing allow cards and related content to be recommended from person to person; benefiting all parties, whereby, individuals are made aware of cards and related content in a non-disruptive manner and enterprises are able to market their products and services through social marketing/ "word of mouth" type advertising.

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