Adjusting an advertising cost, such as a per-ad impression...

Details Adjusting an advertising cost, such as a per-ad impression... Adjusting an advertising cost, such as a per-ad impression...

G - Physics

06

Q

G06Q 30/00 (2006.01)

Patent

CA 2603216

A price paid for an ad impression may be adjusted using an estimated probability that the ad will be viewed, or otherwise perceived or sensed, or using one or more factors which may be used to estimate such a probability. The price and/or probability may be adjusted using events occurring after the impression of the ad.

Selon cette invention, le prix payé pour l'impression d'une annonce publicitaire peut être ajusté au moyen d'une probabilité estimée que l'annonce sera visionnée, ou autrement perçue ou détectée, ou au moyen d'un ou plusieurs facteurs qui peuvent être utilisés pour estimer une telle probabilité. Le prix et/ou la probabilité peuvent être ajustés au moyen d'événements se produisant après l'impression de l'annonce.

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