Adjusting bids based on predicted performance

Details Adjusting bids based on predicted performance Adjusting bids based on predicted performance

G - Physics

06

Q

G06Q 30/00 (2006.01)

Patent

CA 2745304

A predicted performance metric of a candidate advertisement in an advertising slot can be received and compared to a baseline predicted performance metric for the candidate advertisement. A target bid associated with the candidate advertisement can be adjusted based upon the comparison, and the adjusted bid can be submitted to an auction for the advertising slot.

L'invention a pour objet de recevoir une métrique de performances prédites d'une publicité candidate dans un créneau publicitaire et de la comparer à une métrique de performances prédites de référence relative à la publicité candidate. Il est possible d'ajuster une offre cible associée à la publicité candidate sur la base de cette comparaison, et l'offre ajustée peut être soumise lors d'enchères portant sur le créneau publicitaire en question.

Affiliated with

Also associated with

Rating

Adjusting bids based on predicted performance does not yet have a rating. At this time, there are no reviews or comments for this patent.

If you have personal experience with Adjusting bids based on predicted performance, we encourage you to share that experience with our LandOfFree.com community. Your opinion is very important and Adjusting bids based on predicted performance will most certainly appreciate the feedback.

Rate now

Comments { 0 }

Profile ID: LFCA-PAI-O-1995013