H - Electricity – 04 – M
Patent
H - Electricity
04
M
H04M 17/02 (2006.01) G09F 27/00 (2006.01) H04M 3/487 (2006.01) H04M 3/533 (2006.01) H04M 15/00 (2006.01) H04M 3/24 (2006.01) H04M 3/36 (2006.01) H04M 3/56 (2006.01)
Patent
CA 2366298
A system and method for advertising on pay telephone terminals over a communication network. A payphone management system collects advertising messages from advertisers, formats and stores the messages and collects revenue from the advertisers. An advanced pay telephone terminal receives and locally stores the advertising messages from the payphone management system. The advertising messages are displayed to users of the terminal in formats including full-motion video, still frame video, audio, animation and text. Advertising revenue subsidizes the cost of calling and serves to attract users to the terminal. In addition to subsidizing calling costs to the user, revenue sharing between the payphone operating company, the advertisers, the telephone company and the location owners is facilitated.
L'invention concerne un système et un procédé permettant de faire de la publicité sur les terminaux de publiphones via un réseau de communication. Un système de gestion de publiphones recueille des messages de publicité émis par des annonceurs, les formate, les stocke et perçoit un revenu des annonceurs. Un terminal de publiphone avancé reçoit et stocke localement les messages de publicité du système de gestion du publiphone. Les message sont ensuite affichés afin d'être visualisés par des utilisateurs du terminal sous forme de vidéos animées, d'arrêts sur image fixe, de sons, d'animation et de texte. Le revenu perçu couvre les frais d'appel des utilisateurs ce qui a pour but d'attirer les utilisateurs sur le terminal. Le partage du revenu entre la société en exploitation du publiphone, les annonceurs, la société de téléphone et les propriétaires de l'emplacement s'effectue facilement.
Bereskin & Parr
Zip Telecom Limited
LandOfFree
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