Advertisements for devices with call functionality, such as...

Details Advertisements for devices with call functionality, such as... Advertisements for devices with call functionality, such as...

G - Physics

06

F

G06F 17/00 (2006.01)

Patent

CA 2572471

The serving of one or more ads to a user device considers determined characteristics of a user device, such as whether or not the user device supports telephone calls. At least some ads may include call-on-select functionality. When such an ad is selected (e.g., via a button click), instead of loading a document (e.g., Web page) for rendering, a telephone number associated with the ad by an advertiser can be automatically dialed.

La distribution d'au moins une publicité à un dispositif d'utilisateur prend en compte des caractéristiques déterminées d'un dispositif d'utilisateur, à savoir, si ledit dispositif supporte ou non des appels téléphoniques. Au moins certaines publicités comprennent une fonctionnalité de sélection d'appels. Lorsqu'une telle publicité est sélectionnée (par exemple, par un clic de bouton), au lieu de charger un document (par exemple, une page Web) pour le rendu, un numéro de téléphone associé à la publicité par un annonceur peut être composé automatiquement.

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