G - Physics – 09 – F
Patent
G - Physics
09
F
G09F 23/10 (2006.01)
Patent
CA 2366337
The invention relates to a NEW ADVERTISING MEDIUM and method involving the printing of advertising material in the form of text and/or half-tone graphical images, on regular consumable print paper. A sheet of paper is provided having a front surface, and a reverse surface, the front surface being blank, and the reverse surface having the advertising material printed thereon. The ink used to print the advertising material is lightly coloured or reduced in density, and the paper is of a grade sufficient to limit the visibility of the advertising material through the paper from the front surface thereof. The paper may also be of a distinctive non-white colour or include a distinctively coloured marking. The invention includes a new method of advertising in the form of printing advertising material on the consumable print paper of the invention. The invention further includes a method of generating revenue through the sale of advertising space on the consumable print paper of the invention, wherein the consumable paper may be sold at a price lower than comparable paper not bearing advertisements.
Macera & Jarzyna Llp
Pro Forms Equipment Ltd.
LandOfFree
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