Advertising management system for digital video streams

Details Advertising management system for digital video streams Advertising management system for digital video streams

H - Electricity

04

N

H04N 7/10 (2006.01) H04N 5/445 (2006.01) H04N 7/16 (2006.01) H04N 7/24 (2006.01)

Patent

CA 2383352

A system for managing advertisements in a digital video environment, including methods for selecting suitable advertising based on subscriber profiles, and substituting advertisements in a program stream. The Ad management System (100) of the present invention manages the sales and insertion of digital video ads in cable tv, switched digital video and streaming internet based environments.

On décrit un système de gestion des publicités dans un environnement vidéo numérique y compris des procédés permettant de sélectionner de la publicité appropriée en fonction des profils d'abonnés et d'introduire des publicités dans une ligne d'alimentation. Le système de gestion des publicités (100) de la présente invention gère les ventes et l'insertion des publicités vidéo numériques dans des environnements tels que la télévision par câble, les réseaux commutés vidéo numériques et la réception en continu à travers Internet.

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