Advertising materials and method for cooperative promotions

Details Advertising materials and method for cooperative promotions Advertising materials and method for cooperative promotions

G - Physics

09

F

G09F 19/00 (2006.01) G06F 17/60 (2000.01)

Patent

CA 2413095

Advertising materials are provided for cooperative promotions. The materials consist of a set of coupons and a promotional piece or flare. Each coupon includes a back face with award structure information printed thereon and a front face with product advertising printed thereon. Each coupon entitles its purchaser to a substantial discount on a product, which discount exceeds the purchase price of the coupon. Multiple break-open windows are formed in the coupon and axe movable between closed and open positions respectively concealing and revealing outcome-determining indicia. The indicia comprise symbol combinations and identify respective coupons as either losers or winners entitled to pre-determined awards. A cooperative promotional method utilizing the advertising materials is also disclosed.

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