Advertising triggers based on internet trends

Details Advertising triggers based on internet trends Advertising triggers based on internet trends

G - Physics

06

Q

G06Q 30/00 (2006.01)

Patent

CA 2751452

Among other things, a computer-implemented method for presenting an ad. The method includes receiving from an advertiser a predetermined level of online interest in a specified topic. The method further includes determining whether a current level of online interest meets or exceeds the predetermined level, and selectively presenting the ad based on the determination.

L'invention porte entre autres sur un procédé mis en uvre par ordinateur pour présenter une publicité. Le procédé comprend la réception, en provenance d'un annonceur, d'un niveau prédéterminé d'intérêt en ligne pour un sujet spécifié. Le procédé comprend en outre la détermination du fait qu'un niveau courant d'intérêt en ligne satisfait ou dépasse le niveau prédéterminé ou non, et la présentation sélective de la publicité sur la base de la détermination.

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