A - Human Necessities – 61 – B
Patent
A - Human Necessities
61
B
350/30.5
A61B 3/113 (2006.01) G06K 9/00 (2006.01) H04N 7/173 (2006.01) H04H 9/00 (2006.01)
Patent
CA 1330368
ABSTRACT OF THE DISCLOSURE This invention discloses apparatus and methods for monitoring the television viewing acts of individuals by detecting energy from the eyes of the viewer , including body heat radiation from the eyes, the reflection of light or the reflection from the eyes of a specifically transmitted signal to determine the time intervals and total time the individual is viewing the television. The light reflections can be from ambient light , the light emitted by the television screen or specific transmitted light signals . This viewing information is then correlated by the monitor with the program information from the television . The apparatus and method of this invention can be used to identify each individual viewing the television and track and correlate the viewing information for each individual. The signals reflected from each individual's eyes can also be used to determine changes in blink rate and/or pupil dilation in order to determine the emotional response of each individual to the program being viewed. This invention also provides a system for monitoring the times at which particular programs are viewed by particular individuals even when the individual records the program on a VCR and views the program at a later time.
609242
Marks & Clerk
Scarampi Sebastiano
LandOfFree
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