Apparatus, system and method for a brand affinity engine...

G - Physics – 06 – Q

Patent

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G06Q 30/02 (2012.01) G06F 17/30 (2006.01)

Patent

CA 2739582

Implementing a computerized brand affinity engine is described. Computerized access points having accessibility to a plurality of sites mentioning at least one sponsor, a categorized, hierarchical database of keywords, in which at least the keywords falling in at least one category of the hierarchy correspond to a sponsor category of the at least one sponsor, and a tracker, which tracks positive ones of the mentions of the sponsor on the sites and negative ones of the mentions. An assessment of optimal sponsors for particular markets and/or in particular geographies that additionally increases sponsorship opportunities in particular markets and/or in particular geographies is thereby provided.

L'invention porte sur la mise en uvre d'un moteur informatisé d'affinité avec une marque. Des points d'accès informatisés pouvant accéder à une pluralité de sites mentionnant au moins un parraineur, une base de données hiérarchique et catégorisée de mots-clés, dans laquelle au moins les mots-clés sinscrivant dans au moins une catégorie de la hiérarchie correspondent à une catégorie de parraineur du ou des parraineurs, et un dispositif de suivi, qui suit les mentions positives parmi les mentions du parraineur sur les sites et les mentions négatives. Une évaluation de parraineurs optimaux pour des marchés particuliers et/ou dans des zones géographiques particulières qui augmentent de plus des opportunités de partenariat dans des marchés particuliers et/ou dans des zones géographiques particulières est ainsi obtenue.

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