Audience measurement system for digital television

Details Audience measurement system for digital television Audience measurement system for digital television

H - Electricity

04

H

H04H 60/31 (2008.01) H04N 7/16 (2006.01)

Patent

CA 2289519

A television audience measurement system measures viewing of a television program viewed on digital television located in a statistically selected site by (i) retrieving an audience measurement data packet from a television set in order to identify the television program, (ii) detecting an audio code embedded in the television program in order to identify the television program, (iii) extracting an audio signature from the television program in order to identify the television program, (iv) identifying the television program through use of a software agent, and (v) selecting at least one of the retrieving means, the detecting means, the extracting means, and the software agent in order to identify the television program.

Cette invention concerne un système permettant de mesurer l'audience des téléspectateurs, lequel va mesurer la visualisation d'un programme télévisé qui passe sur une télévision numérique située sur un site choisi de manière statistique. Cette mesure comprend les étapes suivantes: (i) récupérer un paquet de données de mesure d'audience depuis un poste de télévision afin d'identifier le programme télévisé; (ii) détecter un code audio intégré au programme télévisé afin d'identifier ledit programme; (iii) extraire une signature audio du programme télévisé afin d'identifier ledit programme; (iv) identifier le programme télévisé à l'aide d'un agent logiciel; et (v) sélectionner l'un au moins des systèmes de récupération, de détection, d'extraction et d'agent logiciel afin d'identifier le programme télévisé.

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