H - Electricity – 04 – B
Patent
H - Electricity
04
B
H04B 7/26 (2006.01) G09B 5/12 (2006.01) G09B 7/06 (2006.01) H04R 27/00 (2006.01)
Patent
CA 2072312
-22- Abstract An apparatus and method for allowing an audience to communicate with a speaker. The apparatus comprises hand-held modules that are given to members of an audience and a base station which is located near the speaker. The audience modules contain means for entering a response such as a keyboard or barcode reader to respond to a query by the speaker. These modules then transmit upon cue from the base station not only the response but also a unique identification number associated with the module. The responses are collected by the base station and processed by a personal computer having statistical analysis software contained therein. The aggregate response of the audience is then statistically analyzed including an analysis of the identity or characteristics of the individuals giving particular responses by association with a dossier contained within the memory of the personal computer. In one embodiment of the invention the base station is capable of transmitting and the audience modules are capable of receiving data which may be individually tailored to subgroups or individual members of the audience. J&J-1373
Caldwell Frank
Nolan Michael
Johnson & Johnson
Swabey Ogilvy Renault
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