Automated specification, estimation, discovery of causal...

G - Physics – 06 – Q

Patent

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G06Q 30/02 (2012.01) G06F 17/18 (2006.01)

Patent

CA 2742307

In some embodiments, a software facility performs a method of automated specification of models, estimation of elasticities, and discovery of drivers using the framework(s) discussed elsewhere herein is provided. The facility first obtains the client, business, and/or brand goals in terms of profit optimization, volume or revenue goals, acquisition of new customers, retention of customers, share of wallet and upsell. In conjunction with these goals, the facility obtains cross-section meta-data related to the planning time horizon, markets, geographies, channels of trade and customer segments. In combination, the goals and meta-data define the structure of the data stack and the number of demand generation equations that are needed.

Dans certains modes de réalisation, un équipement logiciel met en uvre un procédé de spécification de modèles, d'estimation d'élasticités et de découverte de conducteurs automatisées en utilisant la structure ou les structures examinées. L'équipement obtient d'abord les objectifs du client, de l'entreprise et/ou de la marque en termes d'optimisation de profit, d'objectifs de volume ou de revenu, d'acquisition de nouveaux clients, de retenue des clients, de partage de portefeuille et de vente maximale. Conjointement avec ces objectifs, l'équipement obtient des métadonnées de section relatives à l'horizon à l'instant de planification, aux marchés, aux géographies, aux canaux commerciaux et aux segments de clients. En combinaison, les objectifs et les métadonnées définissent la structure de la pile de données et le nombre d'équations de génération de demande qui sont nécessaires.

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