Automatic customization and rendering of ads based on...

Details Automatic customization and rendering of ads based on... Automatic customization and rendering of ads based on...

G - Physics

06

Q

G06Q 30/00 (2006.01)

Patent

CA 2716491

Media and system are provided for customizing ads for delivery based on features in a web page. Text in a web page is evaluated to determine the sentiment of the web page. The sentiment can be based on the overall web page or on individual blocks of text within the web page. Based on the sentiment, an ad is created from the text in the web page. The resulting ad is rendered in the web page and shown to a user.

La présente invention concerne des supports et un système permettant de personnaliser des publicités à distribuer en fonction de caractéristiques dans une page Web. Le texte d'une page Web est évalué pour déterminer létat desprit de la page Web. Cet état desprit peut être basé sur la page Web générale ou sur des blocs de texte individuels dans la page Web. Selon létat desprit, une publicité est créée à partir du texte de la page Web. La publicité qui en résulte est affichée sur la page Web et présentée à un utilisateur.

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