Automatically prescribing total budget for marketing and...

Details Automatically prescribing total budget for marketing and... Automatically prescribing total budget for marketing and...

G - Physics

06

Q

G06Q 30/02 (2012.01)

Patent

CA 2716166

In one embodiment a software facility that uses a qualitative description of a subject offering to automatically prescribe both (1) a total budget for marketing and sales resources for a subject offering and (2) an allocation of that total budget over multiple spending categories -- also referred to as 'activities' -- in a manner intended to optimize a business outcome such as profit for the subject offering based on experimentally-obtained econometric data ('the facility') is provided.

L'invention concerne, selon un mode de réalisation, une fonction logicielle qui utilise une description qualitative d'une offre soumise pour recommander automatiquement à la fois (1) un budget total pour les ressources de marketing et de ventes pour une offre soumise et (2) une affectation de ce budget total sur plusieurs catégories de dépenses mentionnées également comme étant des 'activités' - d'une manière destinée à optimiser un résultat commercial sous forme de profit pour l'offre soumise sur la base de données économétriques ('la fonction'ep) obtenues de manière expérimentale.

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