Automatically targeting web-based advertisements

Details Automatically targeting web-based advertisements Automatically targeting web-based advertisements

G - Physics

06

Q

G06Q 30/00 (2006.01)

Patent

CA 2540805

A system (31) and method (110) for automatically targeting Web-based advertisements (45) is described. Advertisements (45) are identified relative to a query (39), wherein identified advertisements (45) describe characteristics (61) relative to at least one of a product and a service. The advertisements (45) are scored according to match between the query (39) and the characteristics (61) of the identified advertisements (45). At least some of the advertisements (45) are provided as Web-based content (24).

Cette invention concerne un système (31) et un procédé (110) permettant de cibler automatiquement des annonces publicitaires en ligne (45). Ces annonces publicitaires (45) sont identifiées par rapport à une demande (39), lesquelles annonces publicitaires (45) identifiées décrivent des caractéristiques (61) correspondant à un produit et/ou un service. Ces annonces publicitaires (45) sont notées en fonction du degré de correspondance entre la demande (39) et les caractéristiques (61) des annonces publicitaires (45) identifiées. Au moins certaines desdites annonces publicitaires (45) se présentent sous forme de contenu en ligne (24).

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