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G - Physics

06

Q

G06Q 30/02 (2012.01) G06K 9/18 (2006.01) H04N 7/015 (2006.01)

Patent

CA 2727711

A display that may be actually or virtually presented at a televised event venue. The display including at least one advertisement, advertising to the in-person attendees at the televised event or virtually in-serted into the televised event venue as if advertising to the in-person at-tendees at the televised event, and at least one identifying marker coupled to the at least one advertisement, wherein the at least one identifying marker is suitable to provide identification of the at least one advertise-ment when the at least one advertisement is included within the broadcast of the televised event.

Un affichage peut être présenté réellement ou virtuellement sur le lieu dun événement télévisé. Ledit affichage comprend au moins une publicité, qui sadresse aux spectateurs assistant en personne à cet événement télévisé ou qui est insérée virtuellement sur le lieu dudit événement télévisé comme si elle sadressait à ces derniers, ainsi quun ou plusieurs repères didentification reliés à cette publicité ou à ces publicités. Le repère ou les repères didentification servent à identifier la publicité ou les publicités incluses dans la diffusion dudit événement télévisé.

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