Bulk keyword import/export system and method

Details Bulk keyword import/export system and method Bulk keyword import/export system and method

G - Physics

06

F

G06F 17/30 (2006.01)

Patent

CA 2627174

A system and method allows a user to automatically upload or download Internet advertising keywords to/from a search engine. A plug-in module may be used with a spreadsheet application used to maintain a collection of keywords. The plug-in module facilitates the bulk transfer of keywords between the spreadsheet application and a bid management system, which is used to purchase and price keywords from the search engine.

L'invention concerne un système et un procédé permettant de télécharger automatiquement vers l'amont ou vers l'aval des mots-clés d'annonce Internet à destination/en provenance d'un moteur de recherche. Un module plugiciel peut être utilisé avec une application de feuille de calcul électronique afin de conserver un ensemble de mots-clés. Le module plugiciel facilite le transfert en masse des mots-clés entre l'application de feuille de calcul électronique et un système de gestion d'offre, utilisé pour l'achat et l'établissement du prix de mots-clés en provenance du moteur de recherche.

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