Communicating with a computer based on the offline purchase...

Details Communicating with a computer based on the offline purchase... Communicating with a computer based on the offline purchase...

G - Physics

06

Q

G06Q 30/00 (2006.01)

Patent

CA 2357664

A method, system, and computer program product for delivering a targeted advertisement. A first identifier, such as a cookie, corresponding to the first computer is received from the first computer. A targeted advertisement is delivered to the first computer in response to receiving the first identifier from the first computer. The targeted advertisement is based on the observed offline purchase history of a consumer associated with the first identifier. The invention includes the delivery of a promotional incentive for a consumer to comply with a particular behavioral pattern. The behavioral pattern may be a predefined change in purchase behavior or continuance of an established purchase behavior. The targeted advertisements sent to consumers may be changed and/or refined based on changes in consumers' purchase history behaviors.

L'invention concerne un procédé, un système et un programme informatique permettant d'envoyer une publicité ciblée. Un premier identificateur, tel qu'un cookie, correspondant au premier ordinateur, est transmis par le premier ordinateur. Dès réception du premier identificateur transmis par le premier ordinateur, une publicité ciblée est envoyée au premier ordinateur. Cette publicité ciblée se fonde sur l'historique d'achat hors ligne d'un consommateur associé au premier identificateur. L'invention consiste à envoyer une promotion destinée à un consommateur et adaptée à un type de comportement particulier. Ce type de comportement peut consister en un changement prédéfini d'un comportement d'achat ou en une continuation d'un comportement d'achat établi. Les publicités ciblées envoyées aux consommateurs peuvent être modifiées et/ou améliorées en fonction de changements intervenus dans l'historique des comportements d'achat du consommateur.

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