Competitive advertising server

Details Competitive advertising server Competitive advertising server

G - Physics

06

Q

G06Q 30/00 (2006.01)

Patent

CA 2734745

Competitive content item serving is provided. Competitive content item serving can include the ability to receive a request for a content item and to compare an expected return for a first network content item to an expected return for a second network content item. Based upon the comparison, it can be determined whether to provide the first network content item to the publisher.

L'invention concerne la desserte d'élément de contenu compétitif. La desserte d'élément de contenu compétitif peut consister à recevoir une demande pour un élément de contenu et à comparer un retour attendu pour un premier élément de contenu de réseau à un retour attendu pour un deuxième élément de contenu de réseau. En fonction de la comparaison, il est déterminé si le premier élément de contenu de réseau doit être fourni au diffuseur.

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