Computer-implemented, automated media planning method and...

Details Computer-implemented, automated media planning method and... Computer-implemented, automated media planning method and...

G - Physics

06

Q

G06Q 30/02 (2012.01)

Patent

CA 2672341

An automated computer system for media planning is provided. The automated computer system includes functionality for determining geographically-localized estimated sales data for use in generating media plans. The automated computer system also includes functionality for determining the relative value of a localized geography to a media plan. The automated computer system further includes functionality for a media buyable unit (MBU) score for use in generating a geographically- localized media plan.

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