Computer-implemented, automated media planning method and...

Details Computer-implemented, automated media planning method and... Computer-implemented, automated media planning method and...

G - Physics

06

Q

G06Q 30/02 (2012.01)

Patent

CA 2672130

An automated computer system for scoring the effectiveness of a number of number of media options for purposes of media planning is provided. The system implements the following functions: receiving a client objective for a media plan for advertising a number of products and/or services and a consumer purchasing frequency for the number of products and/or services; receiving a number of media product options; and scoring the effectiveness of each of the number of media product options based on the client objective and the consumer purchasing frequency to obtain a value for each of the number of media product options. The client objective may be selected from a number of discrete objectives and the consumer purchasing frequency may be selected from a number of consumer purchasing frequency options.

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