Computerized advertising method and system

Details Computerized advertising method and system Computerized advertising method and system

G - Physics

06

Q

G06Q 30/00 (2006.01)

Patent

CA 2384315

Advertising is presented on a computer screen (10) in the form of an animated multimedia character (30) that will be referred to here as a "Shoshkele". The Shoshkele appears on the screen in an intrusive way at times which, to the user, are unpredictable, and it is entirely out of his control. The Shoshkele can move over the entire screen and is in the top layer of the display of the browser program, so it is not covered up by any window or object. It can also provide sound, including speech, music and sound effects. The sporadic appearance of the shoshkele and its entertainment value draw the attention of the user. The present advertising concept and shoshkeles can be realized with existing technologies (20).

Selon cette invention, une publicité est présentée sur un écran (10) d'ordinateur sous la forme d'un caractère (30) multimédia animé appelé ici "Shoshkele". Le Shoshkele apparaît sur l'écran par intrusion au moment où l'utilisateur ne s'y attend pas et totalement en dehors de son contrôle. Le Shoshkele peut se déplacer sur la totalité de l'écran et se trouve dans la couche supérieure de l'affichage du programme du navigateur de sorte qu'il ne soit pas recouvert par une fenêtre ou un objet. Il peut également générer un son tel que la parole, de la musique ou des effets sonores. L'apparition sporadique du Shoshkele et sa valeur de divertissement attirent l'attention de l'utilisateur. Ce concept publicitaire et les Shoshkeles peuvent être réalisés au moyen de technologies (20) existantes.

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