Converged marketing architecture and related research and...

G - Physics – 06 – Q

Patent

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G06Q 30/00 (2006.01)

Patent

CA 2600101

Disclosed herein are converged marketing architectures that may be utilized by retailers in conjunction with and/or independent of consumer loyalty programs in order to improve targeted marketing efforts. Such architectures enable participating retailers to constantly generate and compile consumer activity and preferences information from a plurality of in-store and out of store activities, including e-commerce web site activity, television viewing and recording activity, and retail location activity. In certain embodiments, retail location activity may be monitored by one or more of RFID tracking sub-systems, smart shopping cart sub-systems, and point-of-sale information sub-systems.

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