Cross-media interactivity metrics

Details Cross-media interactivity metrics Cross-media interactivity metrics

H - Electricity

04

H

H04H 60/46 (2009.01) G06Q 30/02 (2012.01)

Patent

CA 2720814

Processes and systems for use in media and market research are provided. In certain embodiments, media usage ac-tivities relating to interactivity between two or more media are measured and correlated to produce a metric for rating the interac-tivity.

Linvention concerne des procédés et des systèmes destinés à être utilisés dans la recherche en supports et marchés. Dans certains modes de réalisation, des activités dusage de supports relatives à linteractivité entre au moins deux supports sont mesurées et corrélées pour produire une métrique servant à évaluer linteractivité.

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