Customized marketing message presentation

Details Customized marketing message presentation Customized marketing message presentation

G - Physics

06

F

G06F 3/12 (2006.01) H04L 12/16 (2006.01) G06F 17/60 (1995.01)

Patent

CA 2287011

Business forms, such as brochures, announcement postcards, etc., commonly needed by sales and marketing personnel to follow up inquiries or sales leads, are composed, customized, produced, and distributed in an effective, quick, and accurate manner by utilizing an electronic system and procedure. From remote PC terminals a user accesses server databases over a global or wide area computer network (such as the Internet), viewing and modifying or inputting user and survey information if desired or where necessary, and accessing templates which have the appropriate and approved accurate text and graphics information. Customer's database information (to whom the collateral should be sent) may be uploaded during the placement of the order, to facilitate quick and effective delivery of customized pieces, typically within 72 hours or less. Screens displayed on the user's monitor are typically in a WINDOWS format allowing ready utilization and execution of the collateral composition and order placement and fulfillment. E-mail confirmations are sent when the order is placed.

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