Delivering targeted advertising to mobile devices

Details Delivering targeted advertising to mobile devices Delivering targeted advertising to mobile devices

G - Physics

06

Q

G06Q 30/00 (2006.01) G06F 17/21 (2006.01)

Patent

CA 2596307

A method is provided of delivering advertising items to a client at a portable device. A client ID is sent to a host server. A downloaded advertising item is produced relative to a product or service from the host server. The downloaded advertising item is parsed and stored. In response to the parsing and storing, displaying the advertising item is displayed to the client at the mobile device.

L'invention concerne un procédé permettant de distribuer des articles publicitaires à un client au niveau d'un dispositif portable. Une identification de client est envoyée à un serveur hôte. Un article publicitaire téléchargé concernant un produit ou un service provenant du serveur hôte est produit. Puis cet article publicitaire téléchargé est analysé et stocké. En réponse à son analyse et à son stockage, ledit article publicitaire est affiché pour le client au niveau du dispositif mobile.

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