Determining a location based advertising campaign

G - Physics – 06 – Q

Patent

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Details

G06Q 30/02 (2012.01)

Patent

CA 2679665

A method of determining a location based advertising campaign is disclosed. A specification of location based advertising campaign characteristics is received. Available spots in an advertising supply are scored based on the specification. Selected spots are automatically determined from among the available spots in physical locations to include in the location based advertising campaign, based on an advertising budget and the scoring of the available spots. A description of the location based advertising campaign for displaying the selected spots is outputted.

L'invention concerne un procédé pour déterminer une campagne publicitaire basée sur l'endroit. Une spécification de caractéristiques de campagne de publicitaire basée sur l'endroit est reçue. Des annonces publicitaires disponibles dans une fourniture publicitaire sont évaluées sur la base de la spécification. Les annonces publicitaires sélectionnées sont automatiquement déterminées parmi les annonces publicitaires disponibles à des endroits physiques afin d'être incluses dans la campagne publicitaire basée sur l'endroit, sur la base d'un budget publicitaire et du score des annonces publicitaires disponibles. Une description de la campagne publicitaire basée sur l'endroit pour afficher les annonces publicitaires sélectionnées est délivrée en sortie.

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