Determining prospective advertising hosts using data such as...

G - Physics – 06 – F

Patent

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G06F 7/00 (2006.01) G06F 17/30 (2006.01)

Patent

CA 2585928

Ad delivery systems want to find good advertising partners easily and efficiently. To this end, available data such as crawled Webpage [320], access statistics, advertising offers, etc. may be analyzed [310]. The available Webpages may be scored and sorted based on estimated revenue of the Webpages [330]. The scored and sorted Webpages may then be filtered [360] to remove documents considered to be poor prospects and/or documents having characteristics that are considered to make the documents poor prospects[340], and then are presented to the ad delivery system for further use [370].

Des systèmes de distribution de publicités veulent trouver de bons partenaires publicitaires facilement et efficacement. A cette fin, des données disponibles, notamment des pages Web issues de recherches Web, des statistiques d'accès, des offres publicitaires, etc. peuvent être analysées. Les pages Web disponibles peuvent être évaluées et stockées en fonction du revenu estimé de ces pages Web. Les pages Web stockées et triées peuvent être filtrées pour retirer des documents considérés comme présentant un faible potentiel et/ou des documents présentant des caractéristiques considérées comme présentant un faible potentiel, puis présentées au système de distribution de publicités pour une utilisation ultérieure.

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