Device and method for advertising and carrying bags with...

A - Human Necessities – 45 – F

Patent

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A45F 5/10 (2006.01) B65D 33/06 (2006.01) G09F 23/00 (2006.01)

Patent

CA 2301380

The handle of the present invention is formed from a sheet of pliable material having a periphery with two opposed convex edges separated by two opposed concave edges. Two parallel fold-lines join the concave edges. When the sheet is folded, the body forms symmetrical walls that are fastened together using a tab, located on the edge of one symmetrical walls of the handle, and groove formed on the edge of the second symmetrical wall of the handle, for receiving the tab. In its folded state, the handle resembles a taco shell with a bite taken from each end. The bite resemblance is formed by the two opposing concave edges and help to limit the length of the flat base formed by the space between the parallel fold lines. A correct base length allows the bag handles to naturally droop from the weight of the contents, so that the taut bag handles do not cut through the pliable body material or weaken the base. The design of the present invention allows for unobstructed advertisement on both outside surfaces of the handle as well as on both inside surfaces of the handle. Additionally, two separate entities can advertise on a single handle device. The present invention also solves the market penetration problem experienced with low margin grocers and other stores. Because advertising revenue is generated by the seller of the handles, the seller can penetrate the market by giving the handles away freely to grocers or other stores that use plastic bags.

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