Device and method for shopping and data collection

Details Device and method for shopping and data collection Device and method for shopping and data collection

G - Physics

06

Q

G06Q 30/00 (2006.01) G06F 17/40 (2006.01)

Patent

CA 2565502

A device and method of presenting information about goods and services to a targeted audience is disclosed. The disclosed device and method allow collecting associated marketing data. An exemplary handheld device equipped with a tag reader is described. The device and method are well suited for showrooms used by builders of homes, appliance vendors and the like. The marketing information, which is accessible by way of a communications network in an aggregated form, can greatly enhance the shopping experience for consumers, and improve marketing efficiency of builders, retailers and sellers.

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