Differential buying channels for online advertising

Details Differential buying channels for online advertising Differential buying channels for online advertising

G - Physics

06

Q

G06Q 30/00 (2006.01)

Patent

CA 2753258

Systems and methods for adjusting bids based upon differential buying channels. A first buying channel and a second buying channel for an advertisement can be compared. If a revenue share from the first buying channel and second buying channel differ, the bid for the advertisement on the buying channel with the higher revenue share can be discounted based upon the difference. A winning bid can be identified using the discounted bid and the bid associated with the lower of the two revenue shares.

La présente invention concerne des systèmes et des procédés permettant d'ajuster des enchères en fonction de canaux d'achat différentiels. Un premier canal d'achat et un second canal d'achat d'une publicité peuvent être comparés. Si la part de chiffre d'affaires du premier canal d'achat et celle du second canal d'achat sont différentes, l'enchère pour la publicité sur le canal d'achat ayant la part de chiffre d'affaires la plus élevée peut être réduite en fonction de la différence. Une enchère gagnante peut être identifiée grâce à l'enchère réduite et à l'enchère associée à la plus faible des deux parts de chiffre d'affaires.

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