Digital marketing optimization

Details Digital marketing optimization Digital marketing optimization

G - Physics

06

Q

G06Q 30/02 (2012.01)

Patent

CA 2683360

A system for experimentation includes an experiment engine which can define an experiment relating to various treatments for a set of content elements. The experiment engine conducts the experiment by delivering treatments to control groups over the network. The selection of the treatments to deliver is optimized to provide treatments having a greater likelihood of satisfying an objective of the experiment.

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