Direct marketing system for matching caller value to risk...

Details Direct marketing system for matching caller value to risk... Direct marketing system for matching caller value to risk...

G - Physics

06

Q

G06Q 30/02 (2012.01) H04W 4/00 (2009.01) H04L 12/16 (2006.01) H04M 3/00 (2006.01)

Patent

CA 2681525

A method for direct marketing comprising establishing a first communications link between a prospective customer using a device having a unique identification number and a communications device, automatically transmitting the unique identification number associated with the prospective customer's device to the communications device, establishing a second communications link between the communications device and a computer operably connected to a memory apparatus having a prospective customer database comprising prospective customer information associated with the unique identification number of the prospective customer's device, in which the information in the database determines prospective customer value which can be used to determine subsequent operations and marketing actions with the prospective customer.

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