Dynamic capture rate performance metric

G - Physics – 06 – Q

Patent

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G06Q 30/02 (2012.01)

Patent

CA 2679087

Techniques for evaluating the performance of two or more products in a market are disclosed. In a preferred embodiment, a method is presented which involves defining the market and identifying the two or more competing products which exist in the market. The number of unique product selection decisions made within the market is then determined. Then the number of unique product selection decisions made for each of the products within the market is determined. Finally, a performance metric is created by calculating the percentage of unique product selection decisions made for each of the products within the market in relation to the total number of unique product selection decisions made within the market.

L'invention concerne des techniques permettant d'évaluer l'efficacité de deux ou de davantage de produits sur un marché. Dans un mode de réalisation préféré, l'invention concerne un procédé qui comporte les étapes consistant à: définir le marché et identifier les deux ou davantage de produits concurrents qui existent sur le marché; déterminer ensuite le nombre de décisions de sélection de produit unique prises dans ledit marché; déterminer ensuite le nombre de décisions de sélection de produit unique prises pour chacun des produits dans ledit marché; produire enfin une mesure d'efficacité par le calcul du pourcentage de décisions de sélection de produit unique prises pour chacun des produits dans ledit marché par rapport au nombre total de décisions de sélection de produit unique prises dans ledit marché.

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