Dynamic geo-location parameter for determining an impact of...

G - Physics – 06 – Q

Patent

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G06Q 30/02 (2012.01)

Patent

CA 2682838

Online behavior of users related to a product is captured. Also, offline sales for the product is also captured. Geo-location parameters are also determined for the captured online and offline data. Using the geo-location parameters and captured data for the product, a smallest geo-location parameter of statistical significance for estimating an impact of the online behavior on offline sales is determined.

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