Enhanced network based promotional tracking system

Details Enhanced network based promotional tracking system Enhanced network based promotional tracking system

G - Physics

06

Q

G06Q 30/00 (2006.01)

Patent

CA 2492291

A novel communications network tracks and manages Merchant and Affiliate promotional efforts in a seamless, integrated fashion. Operative characteristics include central control over new, Rich Media promotional links, allowing sophisticated promotions employing Java-based presentations or similar to be easily applied across a broad network of connected Affiliate sites. The system accomplishes this, in part, by providing a selective API for use in wrapping the promotional links. In accordance with this protocol, these links may be hosted by the Clearinghouse or Merchant, and sourced from a variety of third-party vendors.

Selon la présente invention, un nouveau réseau de communication suit et gère des efforts promotionnels de négociants et d'affiliés de manière transparente et intégrée. Parmi les caractéristiques de fonctionnement, on trouve le contrôle centralisé des nouveaux liens promotionnels média enrichis, ce qui permet de facilement appliquer des promotions sophistiquées utilisant des présentations Java ou analogues à travers un réseau étendu de sites affiliés connectés. Le système le permet, en partie, par utilisation d'une interface de programmation sélective destinée à être utilisée pour envelopper des liens promotionnels. Conformément audit protocole, lesdits liens peuvent être hébergés par le centre d'information ou par le négociant et provenir de différents vendeurs tiers.

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