G - Physics – 07 – B
Patent
G - Physics
07
B
G07B 5/06 (2006.01) G06Q 30/00 (2006.01) G07F 17/26 (2006.01)
Patent
CA 2098329
FOCUSED COUPON SYSTEM ABSTRACT OF THE DISCLOSURE A merchandising system for generating and redeeming product discount coupons prints coupons for a selected consumer from a group of consumers by selecting particular coupons from a group of coupons to provide to the selected consumer and printing the coupons. Both the consumer and coupon identifications are encoded on the coupon in machine-readable form whereby the machine-readable code may be read at a point-of-sale terminal using a code reading apparatus. The portion of the read code corresponding to the consumer identification is replaced with a generic code to provide a substitute code. The substitute code is applied to a look-up table in order to determine coupon parameters related to the coupon identification. The entire machine-readable code may also be captured and uploaded to a central database for determining the coupon identification and consumer identification in order to update the database of consumers and coupons. In this manner, coupons redeemed by a consumer may be used in selecting future coupons for that consumer. The system may provide for coupon redemption by providing sufficient information to a manufacturer in order to generate a rebate to the retailer. -51-
de Lapa James P.
Howe Charles F.
Ad Response Micromarketing Corporation
Ogilvy Renault Llp/s.e.n.c.r.l.,s.r.l.
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