Genomics based targeted advertising

G - Physics – 06 – Q

Patent

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Details

G06Q 30/00 (2006.01) G06F 19/18 (2011.01)

Patent

CA 2658991

A method for targeted advertising comprising obtaining genomic data of an individual, correlating the genomic data to a personal trait of said individual and addressing advertising material to said individual based on said personal trait.

L'invention concerne un procédé de publicité ciblée comprenant l'obtention des données génomiques d'une personne, la corrélation des données génomiques à un trait personnel de ladite personne et l'attribution de matériel publicitaire à ladite personne sur la base dudit trait personnel.

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