Hybrid advertising campaign

Details Hybrid advertising campaign Hybrid advertising campaign

G - Physics

06

Q

G06Q 30/00 (2006.01) G06F 17/30 (2006.01)

Patent

CA 2715889

Keywords and placement criteria related to a campaign are received. An advertisement request that specifies a web property, e.g., a web page, is received, and keywords and placement criteria that are satisfied by the web property are identified. Based on the identified keywords and placement criteria, an advertisement to be provided with the web property is selected.

Selon linvention, des mots-clés et des critères dinsertion associés à une campagne sont reçus. Une demande publicitaire qui spécifie une propriété web, par exemple une page web, est reçue, et les mots clés et les critères dinsertion satisfaisant la propriété web sont identifiés. Sur la base des mots clés et des critères dinsertion identifiés, une publicité à fournir avec la propriété web est sélectionnée.

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