Identifying and/or blocking ads such as document-specific...

Details Identifying and/or blocking ads such as document-specific... Identifying and/or blocking ads such as document-specific...

H - Electricity

04

L

H04L 12/16 (2006.01)

Patent

CA 2537537

A content owner partner (e.g., a Website/Web page publisher) can easily block entire broad or narrow categories of ads, and can specify objectionable ad content or targeting. Concepts may be associated with a property and ads related to those concepts may be blocked for the given property. Further, terms may be associated with a property and ads including any of the terms may be blocked for the given property.

L'invention concerne un partenaire de propriétaire de contenu (par exemple un éditeur de site ou de page web) pouvant facilement bloquer des catégories à bandes larges ou étroites entières de publicités, et pouvant spécifier des contenus ou des cibles publicitaires répréhensibles. Des concepts peuvent être associés à une propriété et des publicités concernant lesdits concepts peuvent être bloquées pour une propriété donnée. De plus, des termes peuvent être associés à une propriété et des publicités comprenant un des termes peuvent être bloquées pour la propriété donnée.

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