Identifying related information given content and/or...

Details Identifying related information given content and/or... Identifying related information given content and/or...

G - Physics

06

F

G06F 17/30 (2006.01) G06Q 30/00 (2006.01)

Patent

CA 2516818

The usefulness of content (target content), such as advertisements, may be increased by determining additional content and providing such additional content in association with the content. The target content (310) may be text, a Web page, a URL, a search query, etc. The additional content might be related suggested queries (e.g. "Try a search for~.~), news articles (or excerpts or summaries thereof), reviews (or excerpts or summaries thereof), advertisements, user group messages, etc.

Selon l'invention, l'utilité d'un contenu (contenu cible), tel que des annonces publicitaires, peut être accrue par détermination d'un contenu additionnel et par fourniture de ce contenu additionnel en association avec ledit contenu. Le contenu cible peut être un texte, une page Web, une URL, une interrogation de recherche, etc. Le contenu additionnel peut se présenter sous forme d'interrogations suggérées associées (telles que "Essayez de rechercher "), d'articles d'information (ou des extraits ou résumés de ceux-ci), d'études (ou des extraits ou résumés de celles-ci), d'annonces publicitaires, de messages de groupes d'utilisateurs, etc.

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