Improved advertising with video ad creatives

Details Improved advertising with video ad creatives Improved advertising with video ad creatives

G - Physics

06

Q

G06Q 30/00 (2006.01)

Patent

CA 2635990

The serving of advertisements with (e.g., on) video documents may be improved by estimating a video advertisement performance using {tag, value} pair keys, where the tags pertain to video advertisements. For example, such estimates may be used in determinations of whether and/or how to serve a candidate video ad.

Le service de publicités avec des documents vidéo peut être amélioré par l'évaluation d'une performance de publicité vidéo au moyen de paire de clés (étiquette, valeur), les étiquettes appartenant aux publicités vidéo. Par exemple, ces évaluations peuvent être utilisées pour déterminer s'il convient de servir une publicité vidéo candidate et/ou comment la servir.

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