Incentive imaging methods and devices

Details Incentive imaging methods and devices Incentive imaging methods and devices

G - Physics

06

Q

G06Q 30/02 (2012.01) G06K 19/07 (2006.01)

Patent

CA 2666504

A method of providing incentives to customers which involves providing customers with cards having changeable display areas. During a transaction, the cards are received from the customers and an incentive image is displayed on the display areas of the cards when they are returned to the customers. The incentive images can be coupons, discount certificates, or other marketing or promotional offerings, prize notifications, loyalty rewards, etc. The cards can be credit cards, including gift cards, debit cards, ATM cards, shoppers' cards, merchants' cards, phone cards, casino cards, or any other similar cards. A transaction card that displays updated value balances on the card and a system for performing the value updates is also disclosed.

Procédé consistant à offrir des stimulants à des clients en leur procurant des cartes comportant des zones d'affichage variables. Au cours d'une transaction, les cartes sont reçues des clients et une image de stimulation est affichée sur les zones d'affichage des cartes lorsqu'elles sont rendues aux clients. Les images de stimulation peuvent être des bons, certificats de réduction, ou d'autres offres marketing ou promotionnelles, notifications de prix, cadeaux de fidélité, etc. Les cartes peuvent être des cartes de crédit, des cartes-cadeaux, des cartes de débit, des cartes de retrait, des cartes de clients, des cartes de commerçants, des cartes téléphone, des cartes de casino ou toute autre carte similaire. L'invention concerne également une carte de transaction affichant des soldes mis à jour ainsi qu'un système de mise à jour de soldes.

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