Indirect customer identification system and method

G - Physics – 06 – K

Patent

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G06K 5/00 (2006.01)

Patent

CA 2579095

A database system and method is presented that updates a retail transaction database for each transaction by extracting a name from a payment mechanism. Associations already made between the customer records, the transactions database, and the payment account database are used in conjunction with the extracted name to create additional associations between customers and transactions and between customers and payment accounts. In addition, new customer records can be created by searching demographic databases using the reserve append name and data associated with the transaction already in the database.

Système et procédé utilisant une base de données permettant de mettre à jour une base de données de vente au détail pour chaque transaction au moyen de l'extraction d'un nom à partir d'un mécanisme de paiement. Les associations existant déjà entre les enregistrements d'un client, la base de données de transactions et la base de données des comptes de paiements servent à créer, conjointement avec le nom extrait, des associations supplémentaires entre les clients et les transactions et entre les clients et les comptes de paiement. Par ailleurs, de nouveaux enregistrements de clients peuvent être créés au moyen de la consultation de bases de données démographiques utilisant le nom d'un client par approximation (RAN) et les données associées à la transaction se trouvant déjà dans la base de données.

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