Interactive method of advertising

Details Interactive method of advertising Interactive method of advertising

H - Electricity

04

H

H04H 20/38 (2009.01) H04N 21/435 (2011.01) G06Q 30/00 (2006.01)

Patent

CA 2655998

Methods and apparatuses for providing enhanced advertising media are described herein. In particular, interactive advertisements may be presented to a user through a display apparatus like a television. The user may be able to navigate the interactive media by selecting triggers and/or utilizing a navigation bar while continuing to view the live broadcast that is being shown to him/her.

L'invention concerne des procédés et des appareils permettant de produire des éléments multimédias publicitaires améliorés. Il est en particulier possible de présenter des publicités interactives à un utilisateur par un appareil d'affichage tel qu'un téléviseur. L'utilisateur peut être à même de parcourir les éléments multimédias interactifs en sélectionnant des éléments déclencheurs et/ou en utilisant une barre de navigation, tout en visualisant une émission diffusée en direct et qui lui est présentée.

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