Internet-based brand management and marketing communication...

G - Physics – 06 – Q

Patent

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G06Q 30/00 (2006.01)

Patent

CA 2530637

Internet-based Enterprise-Level Brand Management And Marketing Communication Network based on an innovative brand command, control and communication architecture (BC3), which gives brand owners complete command and control over the wide range of brand-building assets, messaging and promotions scattered throughout the Web, and how they are communicated to directly consumers at diverse Web touch points, with the efficiency and automation of supply-chain management solutions. The Network supports the deployment, installation and remote programming of brand-building server-side driven Multi-Mode Virtual Kiosks on the World Wide Web (WWW), and provide brand managers, their agents and online trading partners the power to build stronger online brands, drive sales and eliminate existing friction in the retail chain through a collaborative carrier-class, industrial-strength e-marketing communication network.

L'invention concerne un réseau de communication internet d'enterprise de gestion et de commercialisation de marques, basé sur une nouvelle architecture (BC3) de commande, de contrôle et de communication de marques conférant aux propriétaires de marques la commande et le contrôle total sur une large gamme de biens, de messages et de promotions d'établissement de la marque sur le web, et sur la manière de les communiquer directement aux consommateurs sur divers points de contact web, avec l'efficacité et l'automatisation des solutions de gestion de la chaîne logistique. Ce réseau permet le déploiement, l'installation et la programmation à distance de quiosques virtuels multimode de serveur d'établissement de la marque sur le web, et confère aux gestionnaires de marques, à leurs agents et à leurs partenaires commerciaux en ligne le pouvoir de d'établir plus fortement les marques en ligne, de procéder à des ventes, et d'éliminer les frictions existantes dans la chaîne de vente au détail, grâce à un réseau de communication de commercialisation électronique de premier rang de type collectif.

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