Large-scale aggregating and reporting of ad data

Details Large-scale aggregating and reporting of ad data Large-scale aggregating and reporting of ad data

G - Physics

06

Q

G06Q 30/00 (2006.01)

Patent

CA 2673113

Statistical data relating to one or more parameters associated with an advertisement may be gathered. The statistical data may be filtered to a Universal Resource Locator (URL) or domain level. The statistical data may be aggregated and evaluated, including applying a filter to the statistical data. The filtered data may be delivered to an advertiser. The advertiser may receive the filtered data in a report and modify their advertising campaign in accordance with the report.

Des données statistiques liées à un ou plusieurs paramètres associés à une annonce peuvent être rassemblées. Les données statistiques peuvent être filtrées vers un localisateur de ressource universelle (URL) ou vers un niveau de domaine. Lesdites données peuvent être groupées et évaluées par application d'un filtre. Les données filtrées peuvent être délivrées à un annonceur. L'annonceur peut recevoir les données filtrées dans un rapport et modifier une campagne de publicité conformément au rapport.

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